HEY, HELLO

For over 20 years, I’ve been immersed in Southern California’s graphic design scene, guiding brand creative for companies across the region. My love for skateboarding and surfing fueled my early journey, turning my graphic design degree into leadership roles with several action sports companies, where I headed their internal design teams as Creative Director.

Driven to push my creative limits, I launched my own design studio Type G in 2004 —specializing in branding, design, interactive, and video. My work spans diverse clients and industries, always focused on creating unique and meaningful brand identities.

From my home base in North County, San Diego, I’ve become a trusted resource for local businesses and national brands seeking an authentic California vibe.

Some of the brands I’ve partnered with include Hydroflask, Culture Brewing, Kashi, Waco Surf, New Greens, Bambucha Kombucha, Storyhouse Spirits, Eliel Cycling, Fish 101, Surf House Hotel, Opus Footwear and Coastal Roots Farm.

When I’m not helping brands grow, I’m enjoying life with my family, skateboarding, surfing, doing jiu-jitsu, taking photos, or spending time with friends who keep me grounded, laughing, and creatively inspired.

Our work encompasses brand identity and graphics, packaging, websites & video — reflected by a portfolio spanning 20 years, created here on Cedros Avenue in Solana Beach, California.

— Mike

Here are some of my trusted brand partners:

SERVICES:

BRAND
✔️ Brand Transformation (New Brand & Rebrand)
✔️ Brand Strategy & Positioning
✔️ Brand Messaging
✔️ Brand Identity System
✔️ Brand Storytelling
✔️ Brand Survey

CREATIVE
✔️ Creative Direction
✔️ Graphic Design
✔️ Illustration
✔️ Packaging Design
✔️ Print Collateral
✔️ Signage Design
✔️ Campaigns
✔️ Photo Art Direction
✔️ Advertising
✔️ Retail POP
✔️ Concepting

DIGITAL & WEB
✔️ Advertising Campaign
✔️ Production
✔️ Website Design
✔️ Web Development
✔️ User Experience
✔️ Content Creation
✔️ Video

INDUSTRIES
✔️ Action Sports: Surf, Skate, Snow
✔️ Active LIfestyle
✔️ Consumer Product Goods
✔️ Lifestyle Brands
✔️ Food & Beverage
✔️ Apparel
✔️ Tech
✔️ Boutique Hospitality & Travel
✔️ E-Commerce
✔️ Sustainable Skincare
✔️ D2C, B2B, B2C